Retailer
‘Why is retail labelling important’?
Retail labelling is a series of labels used for product management in the retail industry. It facilitates smooth operational business, including optimising inventory tracking, reducing replenishment time and checkout time. Labelling usually involves applying barcode labels to products for inventory management, price display, anti-theft and other purposes. The information on the label may include:
-Merchandise barcode
-Product name
-Price information
-Size, weight
-Product details
-Anti-counterfeiting marks or security seals
In retail operations, information on labels and tags for products on shelves must be smudge-resistant and durable, able to withstand repeated consumer contact and remain legible throughout the product's lifecycle and after special circumstances.
Application areas for retail labelling
Retail labelling is generally user-focused, ensuring that all labels created are helpful to the consumer, providing them with the information they need from the decision-making stage through to the point-of-sale outlet stage. Typical areas of application for labelling include:
- Shelf price labels
- Clothing barcode labelling
- Labelling
- Food, medicine labelling
- Luggage labelling
- Gardening labels
Label Materials for Retail Labelling
There are many types of label materials that are commonly used in the retail industry and some of the common ones are as follows:
- Copper plate paper
- Matt paper
- Synthetic materials
When it comes to label detail, there are a variety of technologies available, but a common solution is thermal transfer ribbons.
For this application we recommend the following products:
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